Did you know that the NFL champions New Orleans Saints are promoting the use of IBM BladeCenter blade servers?
Instead of using more IT-based promotion, IBM opted for a worldwide known franchise in a sport that is one of the biggest on earth. That’ll do wonders for their brand exposure.
I wonder if any of their competitors, like Cisco, Hewlett Packard and Oracle (formerly known as Sun Microsystems) are this creative with their marketing tools. Thinking outside of the box is key these days.